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Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and …
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What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…
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What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…
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What is Coveo Qubit?
Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.
Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.
Coveo Qubit Features
- Supported: Website Personalization Technology
- Supported: Visitor Analytics and Insights
- Supported: Business Intelligence
- Supported: A/B Testing Platform
- Supported: Tag Management
Coveo Qubit Screenshots
Coveo Qubit Videos
Qubit Spring 2016 Product Launch
Qubit Pro Jan 2018 Introduction Video
We believe in the power of data to get you closer to your customers. Our technology will help every visitor to discover and spend more with the brands they love. This is where uplift lives.
Coveo Qubit Integrations
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Coveo Qubit Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | UK, USA, France, Germany, Netherlands, Spain, Italy |
| Supported Languages | Our service can process all major languages |
Coveo Qubit Downloadables
Frequently Asked Questions
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are.
Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.
Monetate, Optimizely Web Experimentation, and Sitecore Experience Manager are common alternatives for Coveo Qubit.
Reviewers rate Availability highest, with a score of 9.
The most common users of Coveo Qubit are from Mid-sized Companies (51-1,000 employees).
Coveo Qubit Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 45% |
| Enterprises (more than 500 employees) | 50% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.
Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.
Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.
Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.
Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.
Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.
Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.
Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.
Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.
Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.
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Reviews
(1-25 of 65)Companies can't remove reviews or game the system. Here's why
November 15, 2022
Coveo Qubit for everything in ecomerse
We use this application for market monitoring activities, as part of digital commerce activities, it has been of great help to carry out tests and marketing campaigns, which has allowed us to generate personalized and specific content. Coveo Qubit's services have allowed us to overcome limiting situations regarding designing and testing campaigns with a high impact on our organization and for our clients.
- It has been a pleasant experience with the support team, since we have received almost immediate responses, this has undoubtedly improved greatly, not only in response time, but also in its quality, since they provide clear guidance on particular situations and there is receptivity to possible suggestions regarding some processes.
- The test format is constantly evolving, being of great help, since it is possible to implement new ideas or apply new resources and the platform adapts to our requirements, quickly, efficiently and proactively.
- The possibility of personalizing experiences, with segmented and customer-specific elements.
- It is complex to generate reports that allow you to cross-reference results in customer segments on the site.
- Provide automated test progress reports and dashboards in an accessible format to share progress with other workgroups or customers.
- Perhaps more user-friendly templates, to incorporate non-specialist teams into testing activities in this type of programs, which could well contribute to improving the experience and the scope of the objectives worked with the application.
Qubit is used within the e-commerce team to serve targeted functionality, segment live visitors and test UI and UX theories. Currently, it is being used widely to improve international personalisation.
- Qubit provides a platform to quickly implement ideas for functionality and gives summarised results to validate (or invalidate) UX theories.
- Qubit allows relatively easy segmentation of our audience so that we are able to conditionally affect our site for visitors.
- Qubit offers a mix of simple and advanced tests that can range between very broad segments of our audience and extremely specific ones if necessary. We often use simple experiences to serve time-limited features onsite.
- Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
- At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
- Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.
January 07, 2018
Qubit - Why we use it and why you should too.
Qubit is used by a wide variety of departments within the company and in many different ways. My first experience with Qubit was when I had been tasked to change one of the tracking tags on our website. Due to the seamlessness that Qubit delivers these tags I didn’t even realise that we had a tag manager and was amazed to find out exactly how powerful and useful Qubit was. These days I use the Qubit services on a daily basis to create and deploy A/B tests to our website to improve customer experience and increase conversion rates.
- The feedback and help received from Qubit is one of their best aspects. At any point during the creation of tests, if I had any concerns or queries I could contact someone from Qubit and expect a reply within the hour.
- The ease and speed in which using the tools Qubit provide became second nature. Everything you've come to expect from an IDE packed into a browser window, from intellisense to SASS compiling.
- The documenation regarding the Deliver and Opentag services is sometimes lacking. If it does exist then it isn't usually enough for a beginner to get started with.
- The simple mode within Qubit Delivery could do with slightly more to it than it currently provides. Being able to create prebuilt elements that can be used in simple mode would be beneficial. At the moment these premade elements are limited to a few that fit only very niche requirements.
Qubit is used to create either A/B tests or personalisation experiences. A/B tests are typically developed by a dedicated person in the Tech team, based on a marketing request. They are not meant to be reusable. Personalisation experiences (e.g. banners, marquees, etc.) are created by a dedicated person in the Tech Team, based on a marketing request. They are then reused and modified by the marketing team to update the copy, images, triggers, etc.
- A/B tests for front-end related changes.
- Complex experience personalisation (requiring coding).
- Complex management of segments.
- DIY/Marketing-friendly personalisation.
- Multi-variate test or complex test setup.
- Programmatic experiences.
January 01, 2018
Powerful optimisation tool
We currently use Qubit as a tool within our digital marketing team. With data-driven insights, we create A/B tests for several of our websites, with the main goal usually being to increase conversion. We also use Qubit to serve website content to our customers in order to help us promote current offers, and products.
- Account management is fantastic, and you are always kept aware on the progress of tasks.
- Qubit is not afraid to make suggestions/recommendations to your ideas to further improve them rather than just accept your initial ideas without question.
- Website event tracking has proved extremely useful for our analysis.
- I have experienced multiple glitches with the simple mode editor.
- Tests sometimes take a while to build and QA although they always try to prioritise based on your feedback.
December 27, 2017
Qubit's not me it's you.
Qubit is being used in multiple functions. Our company uses both the Opentag tagging function on the website and also the 'Discovery' function for CRO/UX and feedback collection on-site. Qubit usage is entirely held within the Digital Marketing team. It addresses the issue of providing a tag container onto the website and also providing A/B testing needed for CRO. It also serves as a mechanism to collect qualitative feedback online from customers.
- The system is easy to use and understand, the statistical output has been customised to be understandable for someone with a low knowledge of inferential statistics.
- Customer support for Qubit is very strong dependent on your contractual situation with them but the staff are happy to provide training and advice, generally at no extra cost.
- The tagging solution is highly functional and does not appear to cause any faults on the site.
- The price can be very high considering alternatives.
- There is little flexibility in terms of designing your own tests. It doesn't do particularly well with multivariate testing.
- The back-end statistics have to be pulled from the Qubit offices for items such as by browser, OS, device type etc. rather than being made available to the user.
December 12, 2017
Queue up for Qubit!
1. CRO development
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
- Being able to inject content into the exact places you want, and further target segments/devices etc. easily.
- Now that we've got our UV setup correctly, it's very powerful in its ability to target users, and pinpoint experiences without limitation.
- Capturing exit survey content and details in one place is very useful.
- Reporting could be improved, providing more stats such as projected value calculation, clicks, impact from other experiences live etc.
- Content production should be a hybrid of Basic (full GUI view) and Expert (only code view). We should be able to access the HTML/CSS and write this ourselves, letting the system manage the JS. Also, content production should be responsive - allowing us to build experiences for Mobile and Desktop in one experience.
- Qubit engineering and QA takes a long time to turn around. We should be looking at days rather than weeks.
- Setting a go-live and end dates to experiences would be really useful!
December 06, 2017
Qubit enhances us!
It is used by the e-commerce department to improve site UX, A/B split tests and implement new features such as social proofing. It enables us to test things before we commit to a permanent change in addition to building bespoke customer experiences for key marketing events like Christmas and Valentine's Day.
- It works well across responsive platforms.
- It can build bespoke and targeted experiences for customer segments and display relevant content in order to increase conversion.
- From a customer's perspective, all Qubit experiences are implemented in the style of your website; the customer journey remains seamless.
- They struggle to juggle our international and UK workload simultaneously. The UK often takes precedence because it is a larger proportion of our traffic.
- The experiences aren't always user friendly enough. Especially when they contain a lot of Javascript.
- It can take too long to update experiences - but we are an inpatient brand!
We use Qubit to gather user feedback, analyse user behaviour, form hypothesis and build MVT and A/B tests and finally, monitor the results. The platform is predominately used within the eCommerce department however test results are shared throughout the organisation and ideas are encouraged from all staff.
Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.
Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.
- Great A/B test ideas based on both quantitative and qualitative evidence.
- The Qubit consultants and engineers we have worked with have an excellent 'can do' attitude.
- Excellent communication and clarity on test results.
- There is room for improvement on the velocity of getting new tests developed and QA'd.
- I would like to see improvements to the exit survey interface to make it easier to flag, categorise and disseminate feedback to different areas in the business.
- Depending on the test/experience it can add extra weight to page load times and cause 'flicker'.
Qubit is used by few departments: BI, marketing, and product. The whole organization is participating in the process of A/B testing and is feeding into it. We test new features, improve basket and registration flows and test UX improvements. Qubit is also used for quick feature solution for marketing team when they need a pop-up or a countdown.
- Excellent support from the Qubit team.
- Qubit is a very data-driven platform that allows sophisticated segmentation.
- The platform is constantly updated.
- There is no ability to switch between simple and custom build modes.
- There is no insight into the full data set without extra plugins.
- Qubit requieres extra work to match the Tealium data layer to the Qubit one.
November 23, 2017
Qubit - User review
We currently use Qubit in the ECommerce department. We use this to A/B test hypothesised theories on our website. We have been able to make solid design and UX based decisions on the development of our site because of Qubit.
- Split testing - Making analytical based decisions on results of split testing has been vital over the last 18 months, and will continue to shape the way we work.
- Data - The amount of data Qubit captures is still overwhelming to see, more support could be offered in what we use this with, and how to manipulate, but it easy to see the size and range of what is collected.
- Decision making - When your results become concrete Qubit breaks your results down into key metrics, this is massively useful when making a decision on your next steps.
- Reporting - Cannot cross-pollinate your results into customer segments on the site.
- Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
- Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.
November 13, 2017
Qubit all the way!
Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.
- Ease of use
- Knowledgeable support resources
- Super low time to market for experiences
- Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
- Missing: Email preview links functionality
- Missing: Enhanced design tool to do basic design related experiences on Qubit itself
November 06, 2017
Solid tool to monitor and control the user journey
We use Qubit to track our website visitors and give us information about where they are coming from, what parts of our site they are using, and what is causing them to convert. We also use it to serve up personalized website experiences designed to increase online conversion rate and help to lower our cost-per-lead and increase the ROAS of our online advertising.
- Visitor cloud that views the entire journey
- Connects with our other systems
- Knows about our users and helps us to personalize web experiences
- The interface is a bit "industrial"
- Could be more user-friendly and more "marketer-friendly"
- Requires code to do most things
November 01, 2017
Great technology and a great team!
Score 10 out of 10
Vetted Review
Verified User
Qubit is used for A/B testing and conversion rate optimisation on our website.
- We’ve been using Qubit for over 2 years. They are easily up there with the very best of all our suppliers. I love the fact that the tool allows us the ability to test out new ideas without tying up IT resource or incurring costs from external development agencies.
- In addition to offering intuitive and user friendly technology, the support team behind the solution is excellent. They are a constant source of new ideas and suggestions and are absolutely committed to helping us achieve our business objectives.
- Qubit have continually improved their technology since we've been using them. At the moment I can't think of any areas for improvement.
October 19, 2017
Qubit is more than software as a service, it's also service as a service, and that makes a big difference
Qubit was implemented in June 2016 following solutions reviews. We migrated from Monetate to Qubit.
It is used within the customer marketing department by a CRO expert, and supports multiple business units in editorial, brands, as well as sister companies or acquired businesses. It is used mostly for conversion optimisation purposes through A/B testing on transactional websites (subscriptions, events, e-commerce, etc.).
It is used within the customer marketing department by a CRO expert, and supports multiple business units in editorial, brands, as well as sister companies or acquired businesses. It is used mostly for conversion optimisation purposes through A/B testing on transactional websites (subscriptions, events, e-commerce, etc.).
- Qubit provides an end to end solution for A/B testing and conversion optimisation, and includes more features that enable us to capture customer specific data.
- Qubit's key strength is the hands-on support from the support team.
- Another strength is the ease of use for front end developers and the ability to roll out tests or UX "simulations" within minutes.
- Providing an interface that would enable "non technical" teams to use the software would be great.
- Automated reports and dashboards to share progress of tests with stakeholders in a readable format would be brilliant.
- Setting key objectives of the test beforehand and being able to determine on the interface which KPIs matter and should influence progress of the test would be appreciated.
We use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.
- Segmentation
- Personalization
- Ideal for both advanced and non advanced users
- Could include more programming features for advanced users
- Could improve platform performance
- Could have better integration with third parties
August 12, 2017
Why Qubit?
Used for A/B testing as we have limited development resource and lead times. It's being used by the UK eCOMMERCE department only. It addresses the need to understand how to optimise the site to improve conversion, UX and CX. It also supports us with the ability to make faster changes to the site which is one of our largest restrictions.
- Good functionality, team of engineers and designers on board - feels like you're in expert hands.
- Advanced functionality with endless possibilities.
- Good account management set up means you'll always have a contact, training and ongoing support.
- Cheaper packages or discounts on additional modules for existing and loyal users.
- Faster speed - often we're restricted on the timelines and queues with engineers and can only run a test a time.
- High staff turnover - not ideal for daily contacts and relationship building.
Qubit is being used as a personalization engine to A/B test features. We also use Qubit to give our design team quick and easy access to allow them to add or modify content that is added to users' unique personalization while browsing the website.
- Qubit's support is fantastic, very knowledgeable of the current industry.
- Qubit allows us to quickly iterate over new versions of features to A/B test.
- The workflow, for developers, could be more well-documented. But perhaps I haven't found the documentation for this.
June 12, 2017
Makes life a whole lot easier
[Qubit is] Used to organize aggregate user experience data and streamline our business process of providing them with the most functional and user-friendly experience possible. We design online retail sites and qubit allows us to ensure the quality of that shopping experience.
- Very professionally operated, and with consistent customer service
- Lots of possibilities to build out
- Tag management
- Speed can sometimes be lacking
- Tag data access
- Could be a little more user-friendly and not so geared toward engineer types
Qubit is addressing several significant needs for multiple departments (Customer Service, IT, Marketing, User Experience) within our company:
- User Experience Testing
- Customer Journey Reporting
- Dynamic Customer Segmentation
- A/B Testing
- Mobile Experience Testing
- Data Integration
- Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
- The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
- The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.
- I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
- The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
- I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.
January 24, 2017
A little underwhelming
Qubit is used for AB tests and wider MVT by the Ecommerce team, with the aim of improving customer experience on the website (where longer term fixes need longer timeframes / internal IT resource) and testing new ideas before these are added to the wider roadmap. It enables changes to be made at pace where, without an MVT solution, we would be unable to act as quickly.
- Self service solution so that tests can be built in house without support.
- Serviced offering for more complicated tests to be built.
- Difficult to use interface means reporting on tests is clunky. While improvements are being made with Livetap, this then relies heavily on clients having their own analysts capable of manipulating SQL databases to get access to the information they need, which is less than ideal.
- Reliability of data has proven problematic, with insufficient time spent validating the data within Qubit against other client sources before banding around results that later turn out to be incorrect.
- Problems with service levels, with a lot of the strategist team not close enough to the tests or how Qubit works, and more focused on big numbers they can promote than whether a test has worked successfully / whether the data is statistically robust.
- Difficulties using the serviced solution as often projects took longer than expected and communication on the progress of these was poor, making it difficult to work through a backlog of requests and manage expectations within the company in terms of delivery dates.
January 11, 2017
Qubit Review
Qubit is being used by our Ecommerce team to supplement our website's capabilities and provide richer, cleaner user journeys in order to drive CRO. This is predominantly related to product merchandising but we have also used Qubit for more substantial experiences for customers during the Christmas period. The main problem it addresses is that we have a simple and restricting CMS. Qubit helps us serve experiences to customers in bespoke ways that we are not able to do with our CMS.
- Easy to use basic mode. Drag and drop functionality with a simple interface makes Qubit user friendly for even basic digital users.
- Powerful segmentation. Allows you to serve experiences with a single customer view.
- Simple integration. Didn't take long to integrate with our website.
- More options and flexibility in Basic Mode. Very restricted in some areas.
- Reporting. In app reporting is very simple and often not relevant to the experience set up.
- Insights are vague and largely unhelpful. Unless they become more intelligent they don't seem to add anything at the moment.
December 27, 2016
Qubit
Score 8 out of 10
Vetted Review
Verified User
We implemented Qubit approximately a year ago to understand the consumer user journeys and conversion ratio of a long tail purchase.
- Great consumer reporting
- Light implementation
- Great user friendly site A/B testing
- More training on reporting
- Exports into user friendly reports
December 07, 2016
Solving UX issues with Qubit
We have utilized Qubit mostly for design challenges on our website. Qubit has allowed us to A/B test more efficiently as well as merchandise more creatively to our customers where our platform couldn't.
- Allows you to look at user experience data in a visual easy to read way.
- We were able to GEO target customers and give them product selection based on weather, for an uplift in sales.
- Our design team was able to be more creative with the Qubit tool.
- Having a smaller customer base, the experiences always needed more data.
- Depending on the web browser it was sometimes buggy when trying to view experiences or set them up in the tool.
December 05, 2016
Qubit - A useful Customer Experience Tool
One department controls the roadmap, which is inputted into by many different departments. Qubit is primarily used as an A/B testing tool. We have tried to use their personalisation features but with limited success. We purchased professional services, which acted as a 'middle man' between our commercial organisation and the Qubit development team.
- Professional services is incredibly knowledgeable. Many experiences we wanted to create would not have been possible without this.
- Quick to fix issues we have raised in production.
- Commitment to engaging our internal teams by running workshops across Europe.
- Industry leading personalisation product. A shame we didn't get a chance to use it!
- Delivery times. More often than not, delivery dates were missed. This was very frustrating throughout our relationship.
- Production issues. We had several issues in production due to Qubit product changes that we were unaware of. This was unacceptable.
- Professional services spread too thinly. Sometimes, our contacts took too long to respond, which was exacerbated massively when employees were on annual leave.